https://www.movethedial.ca/ Strategic messaging that shifts perception. en Fri, 17 Jul 2026 20:20:34 GMT https://www.movethedial.ca/canadian-brands-sustainability-messaging-credibility-gap/ https://www.movethedial.ca/canadian-brands-sustainability-messaging-credibility-gap/ Canadian brands are investing heavily in sustainability initiatives, yet consumer trust in their environmental claims continues to erode. The problem isn't the programs themselves — it's a fundamental misunderstanding of how perception is actually built. When messaging leads with features rather than values, even the most genuine commitments fall flat. Move the Dial Strategic Communications Fri, 17 Jul 2026 20:20:13 GMT